Hair care for
every texture,
every soul.
BARA believes in unity and empowerment for every man, woman, and child — no matter your hair type or texture.
✦ Who We Are
Founded in love.
Made for everyone.
BARA NEW YORK was founded by a Woman of Color for individuals of every color and hair type. We believe and practice unity and empowerment for every man, woman, and child.
✦ The Collection
Shop BARA
While light in weight, our uniquely formulated pomade is mighty in hold. Lasting 24 hours withou...
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The same Manager you love just travel sized!
While styling is important, maintaining a healthy scalp is a must! Our Revitalizing Hair Oil cont...
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Our hydrating styling mousse has stolen the show in February 2026! It’s incredible hold and versa...
The solution to all your beard needs! This product was made with all organic oils including all o...
The Manager Styling Brush is an essential tool for professionals. It comes in an array of colors ...
Our Exclusive BARA Satin Edge Headband/Scarf is perfect for stylishly laying frontal wigs, while ...
✦ Community Reviews
The Barababes speak
"Very compatible with my 4c texture and works effortlessly. A little goes a long way. Definitely a bang for one's buck!"
"I can wear this edge control all day and it lasts — even when I sweat my edges are still perfect. Absolutely amazing."
"Leaves my hair slicked down and smooth — no crunchy feel — and keeps flyaways in control. Would definitely purchase again."
"Lasts through the gym, while sleeping, and partying. Does not flake at all. Best edge tamer I have used to date."
"No flake, no white residue, long lasting bomb edges. Works on my sister's naturally curly hair too. You can't go wrong."
"Out of all the edge controls I've tried, this is the best!! It has traveled with me everywhere — without it I'm nothing!"